Michelle Piccinini
Client Overview
For more than three years, Bethany with Content Social Media Queen, partnered with Michelle Piccinini and her elite lending company - The Piccinini Team - to strengthen the way their business showed up online, and the way clients experienced their brand.
Bethany provided ongoing website design and support, developed long-form educational content, created and implemented custom email campaigns, helped build client-retention and review strategies, maintained their digital marketing systems, and provided one-on-one consulting as their business and marketing needs evolved.
The goal was always the same:
Turn Michelle's expertise and personality into marketing that built trust, strengthened relationships, and helped grow the business.
Bethany handled website design and edits, added new content, created and updated branded graphics, built beautiful blog pages, repaired broken assets and helped ensure the website continued to reflect the personality and professionalism of their business.
CSMQ personally helped develop and implement a gift-card email strategy that gave the team a repeatable way to encourage happy clients to share their experiences online. Now, their five-star glowing reviews have grown to over 75 just on Google alone.
Over the course of their three-plus-year partnership, Bethany became an extension of The Piccinini Team’s creative department – designing marketing materials across virtually every touchpoint of their brand, both online and offline.
From social and website graphics to email campaigns, digital assets, print materials and client-facing collateral, Bethany helped ensure that everything their audience encountered felt cohesive, professional and unmistakably Michelle and Dee.
Bethany helped create and implement custom communications within the team’s Salesforce system.
From copywriting and creative concepts to branding and implementation, Content Social Media Queen transformed standard communications into touchpoints that felt much more like The Piccinini Team.
Our Strategy
The Piccinini Team didn't need another person completing a checklist of marketing tasks. They needed someone who could understand their business, recognize opportunities and connect the pieces. With the right strategy, their strong client relationships morphed into honest and authentic five-star reviews, their expertise became content that built trust, and everyday communications became meaningful brand touchpoints. For more than three years, I helped turn what was already working within their business into a cohesive marketing strategy designed to support their continued growth.
More than Just Marketing...
